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Siesta Splash: Ringing Up Marketing Success
作者姓名:Julie Gosse; Martin Eidenberg;
商品類型:Case (Field)商品編號:W27965
出版日期:2022/06/24內容長度:13 頁

In March 2021, Siesta Splash sold colourful rings exclusively through Instagram. By the beginning of July 2021, the entrepreneurial venture had managed to exceed CA$20,000 in sales and had accumulated almost 2,000 Instagram followers. However, this success merely created more questions for the owner about how to continue to grow and scale her business. She wondered if expanding Siesta Splash’s product line, for instance by selling earrings, was a .....more

Siesta Splash: Ringing Up Marketing Success - Teaching Note
作者姓名:Julie Gosse; Martin Eidenberg;
 商品編號:W27966
出版日期:2022/06/24內容長度:14 頁

Teaching note for product W27965.

Lakeshore Tea Company: Merchandising Operations - Teaching Note
作者姓名:Ian Dunn; Martin Eidenberg;
 商品編號:W26412
出版日期:2022/02/18內容長度:6 頁

Teaching note for product W26411.

Lakeshore Tea Company: Merchandising Operations
作者姓名:Ian Dunn; Martin Eidenberg;
商品類型:Case (Field)商品編號:W26411
出版日期:2022/02/18內容長度:2 頁

At month’s end in May 2021, the owner of Lakeshore Tea Company Inc. (Lakeshore) located in Mississauga, Ontario, Canada, was reviewing her company’s merchandising operations for the preceding month. Lakeshore operated as an herbal tea processor and supplier, importing herbs and tea leaves from a variety of sources across the globe. Over its first two years of operations Lakeshore had experienced significant growth and had begun supplying a variety .....more

Thistle Links: An Equity Financing Exercise
作者姓名:Ian Dunn; Martin Eidenberg;
商品類型:Case (Gen Exp)商品編號:W26409
出版日期:2022/01/18內容長度:3 頁

On October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurred .....more

Thistle Links: An Equity Financing Exercise - Teaching Note
作者姓名:Ian Dunn; Martin Eidenberg;
 商品編號:W26410
出版日期:2022/01/18內容長度:4 頁

Teaching note for product W26409.

Western Continuing Studies: Strategic Decision-Making in Continuing Education - Teaching Note
作者姓名:Julie Gosse; Martin Eidenberg;
 商品編號:8B20M101
出版日期:2020/05/13內容長度:16 頁

Teaching note for product 9B20M101.

Zarr Tech: Next Steps for a Growing Business
作者姓名:Julie Gosse; Martin Eidenberg;
商品類型:Case (Field)商品編號:9B19A046
出版日期:2019/09/20內容長度:8 頁

In 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increasingly competitive information technology consulting sector, he questioned whether Zarr Tech was well positioned to take advantage of further industry growth, and he wondered how best to promote his .....more

Zarr Tech: Next Steps for a Growing Business - Teaching Note
作者姓名:Julie Gosse; Martin Eidenberg;
 商品編號:8B19A046
出版日期:2019/09/20內容長度:14 頁

Teaching note for product 9B19A046.